Steps to Effective Online Marketing
Preparing your business for online marketing begins with solid framework. The first step to establishing a strong web presence is proper search engine directory listing.
The most important step in is prep work. Organize the site’s directory listing with consistent information throughout all directories and outlets ensures proper directive from campaigns. Google My Business, Bing Places, and Social Media Sites are just a few of the directories to consider.
Traffic flow from marketing efforts should always funnel towards the appropriate and relevant page.
Generic page referrals lead to confusion and eventually lost conversions. If a restaurant is advertising for a holiday brunch the ad must direct traffic to a page where that event is featured. Avoid confusing visitors by eliminating unnecessary searching and steps in the process of finding the information you set out to market.
If you have a unique product that sets your company aside from the competition, that should be your focus.
Give your audience a reason to learn more about what you are offering. If your product is similar to other companies spend time developing a unique online angle to attract the public’s opinion. Once you have their attention, focus the referring page on building trust through reputation by including features such as testimonials and guarantees.
