As we all know, SEO takes time to work. We at JSX Design know that it’s a marathon, not a sprint. However, every business wants to know its Return on Investment (ROI), so if you’re in charge of improving your own Google ranking, you know you have to be careful to weed through the right data early to discover trends that indicate a positive ROI. Here’s a few suggestions on where you can start:
Take an inventory of all platforms that you’re working on.
Basically, look at all the facts. If you’re both trying to gain visibility by improving SEO via a keyword campaign AND promoting it via social media, don’t just judge the success on one platform. For example, you may find that your Facebook page is generating a lot of hits on your website, and that will reflect a positive ROI (hopefully, if that’s what you’re tracking) but if you’re not tracking your social media ROI, you won’t know where your success is coming from. This brings us to our second point:
Segment, segment, segment.
Make sure that you track as many platforms or avenues as you can, definitely those that are directly affected by your SEO practices. For example, don’t just put all social media in one bucket – segment them out! Your audience may be more active on Instagram than Twitter – why? Looking at what’s working will give you a better understanding of who you’re reaching – and who you’re not. Are you getting a better bounce rate on one page, but not on any other? If you’re just tracking your SEO ROI on your home page, you won’t know this valuable information.
Benchmark your results.
One of the most interesting things in the SEO game, at least in my opinion, is the interconnectivity that everything has. One campaign affecting another that you didn’t intend or wouldn’t have expected can sometimes lead to some valuable finds. Make sure you benchmark different points in your SEO timeline to get the best picture about what’s really going on.
It’s pretty easy, isn’t it? All you have to remember is look at everything you’re doing, look at it separately, and see how it all fits together. At JSX Design, we’re the pros at this, and we’re happy to help you out with it, too. Give us a call today!